Your brand tells the world who you are and what you stand for.
At TLG, our commitment to Social Responsibility begins in the workplace and extends to our operations, community and clients. Lasso’s commitment isn’t simply about regulatory compliance or what our company must do. For our team, this is about what our company can do to add value to each community of which we are a part. We seek to integrate business strategy with policies, practices and communication that deliver social, environmental and economic value to our local community and the global community.
The Lasso Group is partnered with SAMA, a privately funded non-profit organization based in Seattle, Washington with the goal of improving the management as well as the science of substance addiction. Acknowledging the gap in services for adolescents, SAMA’s primary goals are to improve early detection and treatment of substance addictions, and to expand resources for the families of drug addicted teens.
Through helping and empowering parents to recognize substance abuse early and assist in its treatment as soon as it is recognized, we hope to help teenagers avoid the disabling physical, emotional, and behavioral effects of substance addiction.
Seattle leaders Dr. Robert Day and Cynthia “CJ” Taylor started the Science and Management of Addictions (SAMA) Foundation after years of struggle to find effective treatment for their drug addicted teenage daughter. Dr. Day, President and Director Emeritus of the Fred Hutchinson Cancer Research Center, and CJ Taylor, Founding Executive Director of the Susan G. Komen Breast Cancer Foundation Puget Sound Affiliate, were struck by the lack of resources and treatment options for adolescent substance addiction, and concerned that local laws and insurance practices discouraged the development of services for this patient population.
While treatment for diseases such as cancer, asthma, depression, heart disease and others has grown by leaps and bounds in the past ten years, treatment for substance addiction has developed much more slowly, hindered by lack of funding, societal stigma, and absence of energized and organized patient advocacy groups.
The Lasso Group is proving intensive brand development and brand strategy services to support SAMA’s staff and Board of Directors. Lasso will then remain an active partner through ongoing consultation and collaboration.
To learn more about SAMA, please visit www.SAMAFoundation.org or contact the Lasso team directly at 425/531-1809.